How can data-driven insights help businesses understand customer behaviour and preferences?
Data-driven insights allow businesses to gain a comprehensive understanding of customer behaviour and preferences. By analyzing customer data, such as purchase history, browsing patterns, and demographic information, organizations can identify trends and patterns.
This information helps them determine which products or services are most popular among their customer base, identify cross-selling or upselling opportunities, and refine their marketing messages to better resonate with their target audience.